More than 87,000 fans packed into the city’s fan sites, the FIFA Fan Festival at Festival Plaza and the pop-up live site at The Drive, across the month-long tournament and even more into hospitality venues across the state.

This is on top of the sold-out matches and television broadcast records, and the multi-million-dollar commitment from the State Government to ensure the FIFA Women’s World Cup campaign leaves a lasting legacy. 

As a host city for the FIFA Women’s World Cup 2023, the goals kicked for South Australia include:

On the pitch

• Five sold-out matches at Hindmarsh Stadium including one Round of 16.
• 65,757 attendees experiencing the world game at Hindmarsh Stadium.
• 53.9 million viewers in China watched the China PR v England match played at Hindmarsh Stadium – the highest reach for a single match anywhere in the world in the tournament.
• Hosted teams from England, China PR, Brazil, France, Morocco, Korea RP, Haiti and Panama.
• Panama and China PR teams called South Australia home for their time in the tournament with Adelaide selected as their base camp.

Fan experience

• More than 87,000 fans experiencing the two fan sites – the FIFA Fan Festival at Festival Plaza which offered an official FIFA World Cup experience over the duration of the tournament, and the pop-up live site created at The Drive for the Matildas semi-final.
• First time the FIFA Fan Festival has been part of a FIFA World Cup – a resounding success, with a full capacity of the site for the Australia v England semi-final and a program of entertainment including free concert series, dance and cultural performances, and a showcase of the state’s culinary scene drawing crowds.
• Pubs and clubs across the state saw an increase in trade in what is traditionally a much quieter period, according to the Australian Hotels Association SA (AHA SA), with matches like the Australia v England semi-final particularly important for boosting mid-week trade.

Lasting legacy

• $53 million redevelopment of Hindmarsh Stadium.
• An $18 million commitment from the State Government to create better accessibility to sport for women and girls. $10 million of that money has been quarantined for soccer with Football SA agreeing to match the funding through a range of sources including clubs, Football Australia, Local and Federal government, securing at least $28 million for women’s and girls’ sport in SA.
• 1000 attendees at the sold-out gender equity symposium, The Power of Her.
• $1 million of FIFA Women’s World Cup Legacy funding announced in 2022, enabling Football South Australia to employ development officers in the Adelaide Hills, Eyre Peninsula, Riverland and Limestone Coast.